Infinite cool girl Emily Ratajkowski launched her very own swimwear brand Inamorata and it’s seriously hot. Ran by Emily herself, Inamorata is a true representation of her sexy and feminine style with a touch of edge.
We all know Emrata is very comfortable in a bikini. But the reason why goes further than possessing a near-perfect figure… She explained in an interview with Vogue that her childhood played a huge role in her swimwear obsession. Having grown up in San Diego, CA, she said, “When I was 16, sometimes I would literally wake up, not put on any clothes, and I’d put on a bathing suit and get coffees and burritos for the day.” Sounds like an ideal day, at any age.
Her 70’s, 80’s and 90’s inspired silhouettes and fun prints like leopard and polka dots, make her line the perfect Instagram worthy brand. “I was looking at an old Sports Illustrated from the ’70s, and there was a painted swimsuit on a model’s body and it was just belted,” Ratajkowski said. “My waist, and for women in general, that is the thing that you want to accentuate the most, and sometimes it can be really hard,” she continued. We love the attention to detail she gave her suits by accentuating the waistline with belts and the high cut leg to elongate the legs. The best part? The suits are super affordable!
With already over 100,000 followers on Instagram and launching with only six styles, the line may be small but we can’t wait to see what’s next for Inamorata.
Shop Inamorata below. xx
